Terry Greenhill & Ferdi Pacelli, founders of Prime Steak & Grill have been business partners and friends for over 25 years. Their very first venture was to bring freshly cooked Italian food to their stomping ground of the home counties. This concept, Zaza, has grown organically to eight successful restaurants with the commitment to a ‘cooked from scratch’ approach as strong today as when the doors opened to their first restaurant.

The philosophy of organic growth is at the heart of their partnership and after several visits “across the pond“ they realised there was an opportunity to use their newfound love for the classic New York Steakhouse to open the first Prime Steak and Grill in 2014.

The success of the business lies not only in their obvious commitment to quality but also hugely down to “being happy” – just one of the many reasons they remain such good friends after 25 years.

“If we focus on making sure the priority of the business is ensuring happiness, whether team member or guest – the rest is so much easier to deliver.”

With three successful Primes already in operation and more in the pipeline, these philosophies will continue to be at the heart of what we do.