In 2015, brothers Jack and Louis opened their first sushi bar in Berkhamsted. They set out to deliver restaurant quality sushi at takeaway prices. In order to achieve this, sourcing the best quality ingredients was imperative. Getting fish from celebrated suppliers and buying from independent day-boats is a huge factor behind their success. After building a strong reputation in Berkhamsted, the brothers decided it was time to add to the zero family. They have since added two sites in Harpenden and most recently Walthamstow.